Muse Africa, Oxfam Ghana and the Rave Media group yesterday launched #Museparticipate a multimedia campaign to engage and encourage young voter participation in the December general elections.
Speaking at a brief ceremony at the impact hub in Accra, Co-founder/CEO of Muse Media Networks, Sadiq Abdulai Abu said that “ Participate affords us the opportunity to encourage youth involvement in the election process underscoring MUSE’s commitment to not only entertain young Ghanaians through compelling urban music and lifestyle content but also empowering and inspiring them to exercise their right and power. One of our objectives for this campaign is to basically bring a whole lot of cool to the electoral discussion in the country ”
The #Museparticipate campaign kicks-off this weekend with videos featuring celebrities and random people encouraging young voters to take part in the elections. The campaign will also be driven through music, a dedicated 6 episodes 1 hour a week TV Show, Muse Special editions, which brings young voters to meet with and interact with the Presidential candidates of political parties and town hall styled engagement events in some Tertiary Institutions.
The show will be aired on Ghone Tv, Viasat 1 and Joy Prime on Multi Tv and will be hosted by Antoine Mensah (Live FM/Muse Africa) and Akosua Hanson (Y FM/Viasat 1 )